Nike PHOTOiD Uses Your Instagram Photos to Design Your Air Max Shoe

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Nike PHOTOiD allows you to use your IG pics and commemorate them on your feet. Using a smartphone, tablet or desktop, an image can go from the digital to physical form in four easy steps.

Once a photo is selected, Nike PHOTOiD applies colors from the image to your favorite Air Max shoe — the Nike Air Max 1 iD, Nike Air Max 90 iD or Nike Air Max 95 iD — based on the available NIKEiD color palette for each shoe. Nike PHOTOiD launches with the Nike Air Max to offer the community a new way to make a sport icon personal and expressive. Create a design with Nike PHOTOiD.

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